BS editorial was a creative partnership with the target of providing visual content for architects, interior designers and developers. During the activity, BS editorial delivered visual content for sales, social media, magazines and display. What distinguished the brand from the competitors was a unique editing technique and the process, ensuring the highest colour accuracy across the projects. Each executed commission was aligned to the client's identity and responded to the market trends.
Work on BS editorial started in March 2021 with identifying strengths of the both parties involved and dividing the tasks accordingly. Management and public relation became my area of expertise and my partner took responsibility for the technical side of the product and assuring cohesion across the images.
BS editorial branding, website and marketing materials were designed with the attention to the consistency between text and design.
Commercial profile and highly polished branding was a signature of BS editorial.
The jungle green colour on white background puts an emphasis onto the progressive aspect of the built environment and creates a fresh look.
Base monospace font with the serif finish grounds the logo and suggests authority.
Base monospace font with the serif finish grounds the logo and suggests authority.
Above stage of the project was developed while holding full time job position in real estate photography company. In September 2021 we accomplished the first milestone: both partners transferred fully into BS editorial partnership.
At this point, the focus was to develop a client base through networking and talking to prospects. To name a few- visiting stores and studios, attending events like Architects @ Work, Grand Design Live.
By February 2022, BS editorial was a steadily functioning brand, providing sufficient amount of comissions. BS editorial quality was mostly ensured by the presence of the both photographers on the site.